LOOK WHO'S TALKING
"Truck side ads on over-the-road trucks deliver 1,000,000 impressions per truck, per month."
American Trucking Association & Robinson Yesawich & Peperdine
"Mobile billboard displays boost name recognition 15 times greater than any other form of advertising."
Product Acceptance and Research Inc.
"Animation (movement) in outdoor advertising substantially increases the awareness and impact of the message."
Alexander & Co.
"Impact ratings of Mobile Media Trucks scored higher than all other outdoor combined."
Thibodeaus Research Inc.
"Truck side vehicles can achieve 85% reach and 20x frequency each month."
Advertising Publications Research Corp.
"91% of all people notice (truck side ads), 75% affect their buying habits from (truck side advertising)."
Beverage World Magazine
"It is estimated that one mobile billboard truck can make over 1,500,000 impressions per month when targeting a DMA (Designated Marketing Area) of more than 5 million people."
Simmons Market Research
"It captures heavy commuters: 27% of heavy commuters do not read a newspaper."
The Arbitron Outdoor Study
"Heavy commuters make more money, drive more, and are more likely to have children."
The Arbitron Outdoor Study
