BUSINESS ADS IN MOTION
HIGH IMPACT TRUCK SIDE ADVERTISING
Q & A
1. Will my business benefit from truck side advertising?
Yes. All types of businesses have benefited greatly from truck side advertising and the highly visible exposure that it offers. From the mom & pop store to the worldwide retailer and everything in between. Restaurants, casinos, lawyers, real estate agents, public elections, grand openings... the list is endless!
2. What does CPT and DEC mean and how does it affect advertising rates?
Advertising rates are figured on Cost Per Thousand visual impressions or CPT. Daily Effective Circulation or DEC is another term for visual impressions. To understand what impact you are having for your advertising dollar you need to realize your CPT and know that your DEC will generate substantial numbers. Using truck side advertising with Business Ads In Motion, your CPT is as low as 80 cents and your DEG can reach as high as 1,000,000 per month!
3. How many people will view my ad?
It all depends on where your truck's area is. You will know this before you contract. In general, the number of impressions per day average 44,000 if the ad is located on the drivers side on an interstate highway or in a major metro area. If the ad is located on the back of the truck, it averages 32,000 impressions. If the ad is located on all three sides of the truck, it will average 66,000 visual impressions per day! *
3. What types of trucking companies does Business Ads In Motion use?
We use the services of small and large companies alike. Their criteria is strict, but simple. We tailor the advertisers specific needs to the truck's specific area or route. They are required to keep the truck (ad) clean, inform us if the ad requires any maintenance and submit monthly mileage readings or GPS reports.
4. How often are the trucks on the road?
Most trucks are running on a Monday - Friday basis with some companies extending their use to Saturdays. Long distance trucks may run seven days per week.
5. How long is my advertising contract and how does it work?
This is the best part. We offer one, three, six month or one year contracts. During the term of the contract, the truck is yours to have us create and display your advertising. By that we mean that if you have a one year contract and desire to change your ad with seasonal promotions, you can.
6. Can I sublease space on my truck to another business?
Yes you can, but you must have the graphic produced and installed by us. It also must pass the approval of the trucking company. For example, a school district truck would not want to display adult entertainment, therefore it must be approved.
7. How can my business get started taking advantage of this extraordinary advertising medium?
Simply by pressing the "Contact" button to your right and e-mail or call and speak to one of our representatives.
*WE ARE A SOUTH FLORIDA BASED COMPANY. OUT OF THE TOP 50 MARKETS IN THE UNITED STATES, FT. LAUDERDALE-MIAMI RANKS #12 AND PALM BEACH RANKS #44 WHICH MAKES FOR EXCELLENT OPPORTUNITES IN OUR HOMETOWN AREA!
Yes. All types of businesses have benefited greatly from truck side advertising and the highly visible exposure that it offers. From the mom & pop store to the worldwide retailer and everything in between. Restaurants, casinos, lawyers, real estate agents, public elections, grand openings... the list is endless!
2. What does CPT and DEC mean and how does it affect advertising rates?
Advertising rates are figured on Cost Per Thousand visual impressions or CPT. Daily Effective Circulation or DEC is another term for visual impressions. To understand what impact you are having for your advertising dollar you need to realize your CPT and know that your DEC will generate substantial numbers. Using truck side advertising with Business Ads In Motion, your CPT is as low as 80 cents and your DEG can reach as high as 1,000,000 per month!
3. How many people will view my ad?
It all depends on where your truck's area is. You will know this before you contract. In general, the number of impressions per day average 44,000 if the ad is located on the drivers side on an interstate highway or in a major metro area. If the ad is located on the back of the truck, it averages 32,000 impressions. If the ad is located on all three sides of the truck, it will average 66,000 visual impressions per day! *
3. What types of trucking companies does Business Ads In Motion use?
We use the services of small and large companies alike. Their criteria is strict, but simple. We tailor the advertisers specific needs to the truck's specific area or route. They are required to keep the truck (ad) clean, inform us if the ad requires any maintenance and submit monthly mileage readings or GPS reports.
4. How often are the trucks on the road?
Most trucks are running on a Monday - Friday basis with some companies extending their use to Saturdays. Long distance trucks may run seven days per week.
5. How long is my advertising contract and how does it work?
This is the best part. We offer one, three, six month or one year contracts. During the term of the contract, the truck is yours to have us create and display your advertising. By that we mean that if you have a one year contract and desire to change your ad with seasonal promotions, you can.
6. Can I sublease space on my truck to another business?
Yes you can, but you must have the graphic produced and installed by us. It also must pass the approval of the trucking company. For example, a school district truck would not want to display adult entertainment, therefore it must be approved.
7. How can my business get started taking advantage of this extraordinary advertising medium?
Simply by pressing the "Contact" button to your right and e-mail or call and speak to one of our representatives.
*WE ARE A SOUTH FLORIDA BASED COMPANY. OUT OF THE TOP 50 MARKETS IN THE UNITED STATES, FT. LAUDERDALE-MIAMI RANKS #12 AND PALM BEACH RANKS #44 WHICH MAKES FOR EXCELLENT OPPORTUNITES IN OUR HOMETOWN AREA!
