IT'S A NUMBERS GAME

BUSINESS ADS IN MOTION'S moving billboards will be in front of millions of people during your ad campaign.  The best part of this is that they will see a high impact, full color ad that will be a fraction of the cost of any other form of advertising!

91% of all people surveyed notice truck advertising.
76% believe that this is part of your actual fleet.
75% say that it influences their buying habits.
Moving billboards can achieve 85% reach and 20x frequency.
The impact of mobile media were higher than all forms of advertising.
Moving billboards display boosts name recognition 15x greater than any other form of advertising.

PeoplePC, a computer marketer, contracted the Singer Group to compare the effectiveness of truck side advertising to traditional print and broadcast advertising.  The study was conducted in Detroit and Minneapolis.  They ran both print and broadcasting in both cities, but added truck side advertising to Detroit.  These were the results:

30% INCREASE IN AWARENESS (50% IN TARGET DEMOGRAPHIC)

NEARLY DOUBLED THE POSITIVE PERCEPTION OF THE PeoplePC BRAND

56% BELIEVED THAT WHEN THEY SEE AN AD ON A TRUCK, THEY BELIEVE THAT THE COMPANY ADVERTISED IS SUCCESSFUL

67% BELIEVED THAT THE ADVERTISED PRODUCT WAS BOUGHT AND USED BY THEIR NEIGHBORS

OAAA Case Study: PeoplePC